I used my segment on “Getting Down to Business” to further explore the topic of relationship marketing. In this eight-minute segment, I explain how developing relationships with your customers can lead to higher profitability, increased loyalty and more referrals.
Download the relationship marketing MP3 file here. (13.38MB)
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Tags: Dan Ariely, Marketing Podcasts, Predictably Irrational, Relationship Marketing, Steve Yastrow, We: The Ideal Customer Relationship