The Importance of an Internal Brand

In this podcast, Gerhard Vierthaler and I talk with David Weatherholt, host of “Getting Down to Business,” about sales strategy and cold calling.

I advocate turning your marketing towards yourself to help all employees realize their roles in the sales process. A strong internal brand will improve your profitability, employee performance and your work environment.

Fortunately, small businesses are especially equipped to develop compelling internal brands. They are usually tight-knit organizations with a cohesive culture that can be harnessed to achieve a common company goal.

Download the advertising and promotions for small business MP3 file here. (13.38MB)

Related posts:

  1. Big Businesses Just Don’t Get Customers Small Business Maintains the Marketing Edge with Customer Engagement In...

Related posts brought to you by Yet Another Related Posts Plugin.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>