How often do you “give thanks” to your customers? I don’t mean sending them a coupon or throwing them a scanty “Thank you!” as they walk out the door. I mean being truly thankful to your customers.
They could spend money with your competitors, yet they choose you. Without customers, you and your employees wouldn’t be able to make a living. Even be thankful for the customers who complain. Without them, you would never improve, and many silent customers would simply stop buying.
I can’t tell you how to give thanks to your customers because I don’t know them. Giving thanks is a personal, individualized practice, and you need to do it based on what you know about your customers.
So on the day after Thanksgiving, after you’ve given thanks to God, family and country, spare some time to be thankful for your customers.
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