Stuck on Search Engine Optimization?

Sometimes optimizing your website for keywords can feel stifling. For instance, how many times can a person put “tax accountant” on a web page before looking ridiculous? (I’m not sure, but the About.com article certainly pushes it, don’t you think?) Fortunately, there is a way to vary your terms and still get placed in search engines – and it’s free.

Google’s free keyword tool will end your SEO writer’s block. Although the tool is designed to provide keywords for you AdWords account, it can help you with so much more. Using the keyword tool, you can learn:

  • The most popular terms people use to search for your products and services- both globally and locally.
  • The most competitive terms- hence the most difficult to optimize for.
  • What terms your website is currently optimized for- sometimes these results are surprising if you haven’t paid much attention to SEO.

Keyword Tool Examples

Let’s help About.com keep their search ranking but be a little less dreary to read. They could use any of the following terms as a replacement for tax accountant. Notice that “tax preparation” receives about five times the search volume as “tax accountant.”

Did you notice that the competition for all of the above keywords is extremely high? It would be difficult for any tax accountant’s website to break into the top page in these searches. Fortunately, there are some less competitive options that are more specific. A tax accountant firm could be successful at writing an article titled, “How to Find a Tax Accountant.” Or they could focus on geography, such as “tax accountant in ohio.”

If you are curious what Google thinks your website is optimized for (and you should be!), you’ll want to enter your website address into the keyword tool. Here are the results for my site, which specializes in small business marketing.

Google seems to understand what Zoo in a Jungle Marketing is optimized for pretty well. Tip: although “business” garners the most searches in a month, it would be foolish to optimize for such a general term. The likelihood that someone searching for “business” wants to read my blog or hire Zoo in a Jungle Marketing is very slim.

Go forth, and use Google’s free keyword tool to optimize!

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