Many Kinds of Marketing

Marketers are a creative bunch, and we like to create new things. But sometimes the pursuit of the “new” can go overboard. I started thinking about all the different kinds of “marketing” I’ve experienced, and the list began to get a bit ridiculous. Below are the kinds of marketing I thought of in the last few minutes. Have you heard of them all? Are there any others I forgot?

  • Affiliate Marketing
  • B2B Marketing
  • B2C Marketing
  • Buzz Marketing
  • Cross-Marketing
  • Door-to-Door Marketing
  • Email Marketing
  • Grassroots Marketing
  • Guerilla Marketing
  • Internal Marketing
  • Long-Tail Marketing
  • Loyalty Marketing
  • Niche Marketing
  • Permission Marketing
  • Viral Marketing
  • Social Media Marketing
  • Telemarketing
  • Traditional Marketing
  • Viral Marketing
  • Web Marketing
  • Word-of-mouth Marketing

The problem is that marketing doesn’t really work when it’s so highly segmented. Customers don’t care about the differences between a business’s loyalty marketing efforts and social media marketing strategy. And a customer doesn’t know when they’re being targeted by the web marketing team or the traditional marketing team.

To the customer, it’s all just marketing… even the activities that the marketing team aren’t responsible for, like billing.

In the end, it doesn’t really matter what you call your marketing, as long as it all works together to help you customer have a great experience.

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