In this interview, Dave Weatherholt plays a bit of devil’s advocate, challenging my assertion that brands should avoid marketing gimmicks. But I remain firm– marketing gimmicks are bad for long-term success. Stick to what your business is passionate about, and your customers will notice.
Download or listen below:Skip the Marketing Gimmicks
This segment first aired during “Getting Down to Business” on Alaska’s Fox News Talk 1020.
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