Just as the phone camera became good enough to replace small point-and-shoot models, and that industry appeared close to being obsolete, Nikon fought back with two new models that showed consumers needs they didn’t know they had.
The Nikon 1 is a simple-to-use, compact camera with expandable options like lenses or a flash. Nikon’s goal is to help people take pictures and videos that look good without the added weight and bulk of an SLR camera.
The Coolpix AW100 is geared for action photography where one wouldn’t want to risk damaging his phone or SLR, promoted as being “waterproof, shockproof, freezeproof.” As my wedding photographer friend explained, “Nikon has shown me a need for a third kind of camera!” And, indeed, who wouldn’t want a camera to bring when they go kayaking/biking/snowboarding?
Compare Nikon’s attitude with the music industry ten years ago (or even today…)– embroiled in legal battles and legislative efforts trying to preserve an old-fashioned business model that anyone outside the business could see was going to die anyway.
Instead of trying to stop phone companies from including cameras, Nikon simply became even more awesome.
So when you’re faced with competition that seemed to come out of nowhere, take Nikon’s path. Stop griping, and start being awesome. It’s the only way to survive.
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