Use Your Product to Sell Your Product

If you’ve got a great product or service, what’s the best way to market and sell it?

By letting customers try it out!

Lighthouse Carwash does this whenever they open a new car wash. For the first few days, all the washes are free. It helps them build a customer base by showing just how great the service is.

Busken Bakery in Cincinnati does the same with their business catering service. Their flyer promoting the service is pretty nice:

But it isn’t nearly as enticing as the free dozen donuts that accompanies it:

Who wouldn’t trust this bakery to cater their next business breakfast after tasting these delicious donuts? (My apologies to anyone dieting this January.)

Not only does giving samples allow customers to experience your product, it’s a much more cost-effective marketing effort than almost any other tactic. For instance, compare the cost of a free car wash or dozen donuts to the price of a radio commercial.

When you’ve got a great product you can sample, your customers get a delightful experience, and your business stays in the marketing budget. See why it’s the best?

Related posts:

  1. Think Like a Minimalist to Get Your Marketing Message Across I’m helping a client design a consumer rewards program, with...
  2. Creative and Keepable Business Cards for Your Small Business Take a look at your business card. If it looks...
  3. 5 Perfect Times to Ask for a Referral Asking for referrals makes many small business owners and salespeople...

Related posts brought to you by Yet Another Related Posts Plugin.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>