Have you ever paid for an estimate? Neither have I. And yet the marketing universe is full of badges, buttons and starbursts proclaiming their benefits:
Promoting free estimates is like boasting about offering a toll-free number. It’s simply a cost of doing business, and customers won’t be persuaded to buy from you because of either.
Instead of wasting valuable customer attention with offers of free estimates, give them a unique, persuasive reason to contact you. It’s true that the marketing power of “free” is very strong, so consider free consultations or free upgrades as compelling alternatives. By thinking creatively, this one simple change will result in more customers reaching out, interested in your small business.
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