In the world of marketing, strategy development gets all the glory. The role of implementing marketing strategies is often considered a menial task (or at least dreadfully boring). Doing tactical work just isn’t as glamorous as developing the knock-your-socks-off strategy behind the work.
But here’s an important reality. Marketing implementation is critical, and it’s something that needs to happen every day. Marketing strategy without implementation will never make sales, influence customers or grow your business. (Similarly, unplanned tactical marketing not based on a sound marketing strategy won’t work, either!)
I believe marketing professionals need to develop more respect for tactical marketing and realize how much creativity, critical thinking and ingenuity this role requires. Personally, there’s nothing I enjoy more than developing a marketing strategy for a client, then implementing that strategy and creating actual results for clients. This full-service marketing approach is truly needed in the marketplace.