Finishing a significant small business marketing initiative like a website redesign is an exciting time! After possibly months of work and waiting, your new website is ready to be launched and revealed to customers.
Or is it?
There’s a critical last step to launching your new website that small businesses often overlook: Testing. Before introducing your website redesign to customers, test each and every functionality to make sure it’s behaving as it should. Click every link, fill out every form, watch every video and inspect every picture. Ideally, perform these tests on a variety of devices and web browsers.
Embarrassing mistakes and typos can be avoided simply by taking a fresh look at your completed site. Recently, I found that a client’s social media links were switched. Clicking on LinkedIn took you to YouTube, and clicking on Pinterest took you to Twitter. During a website review for another new client, I found their Google AdWords landing page wasn’t loading, wasting hundreds of dollars in advertising. Attention to detail matters for delivering optimal customer experiences and spending your marketing resources efficiently.
Even if your website isn’t new, take a few minutes this week and check it over. It’s better for you to find any errors than to leave them for your customers.