Small businesses are my favorite marketing clients. I love them!
With big businesses (and sometimes with medium-sized ones), there are so many considerations outside the actual process of making a product, marketing it and selling it to customers who want it. Petty politics and communication breakdowns prevent departments from working together. Budgeting can get fuzzy, with resources being spent inefficiently. And one person or group can only make so much of an impact in an organization of hundreds or thousands.
In contrast, successful small businesses emphasize results over personalities. Customers take center stage, and every marketing dollar can be spent for maximum impact. Small businesses are nimble and can put smart new marketing strategies into place right away. Working with these clients is incredibly rewarding, because we can see the results of our work together almost immediately.
Small businesses, focus on these strengths. These are the reasons I love small business marketing, and the keys for small business success.
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