How to Plan Small Business Marketing Campaigns

Let’s say you have a great idea for marketing your small business– building a vibrant Twitter following, partnering with a local civic organization to host community events or offering a compelling referral program to customers.

Now what? How do you make sure your campaign is successful and meets your goals?

You need a small business marketing campaign brief.

A campaign brief helps you solidify your strategy, think through implementation and gives you an at-a-glance view of what needs to be accomplished. It’s an¬†organizational tool that¬†removes doubt and helps campaigns run smoothly and successfully.

Here’s a Sample Small Business Marketing Campaign Brief, similar to what I create for my clients:

How to Plan Small Business Marketing Campaigns

Have questions about how campaign briefs could work for your small business marketing? Send me an email, and let’s talk – amanda@zooinajungle.com

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