Remember the ‘Social’ in Social Media Marketing

Remember the Social in Social Media MarketingMarketing on social media is great for small businesses because you can connect with customers on a very personal level. Posting content like videos, quizzes and pictures helps customers feel closer to your business and remember you more frequently.

However, publishing content is not enough. Being social is key to success with this marketing strategy. When customers write reviews, comment or share your content, they have opened a conversation with your business. Ignoring their contributions is rude and off-putting. Plan time to check for customer interactions and engage with them.

In a recent related example, I reminded a small business client about the customer sign-up form on their website. They had forgotten about the form, and didn’t have a process to check submissions. When they checked it, there were two new, neglected customers in the system! We setup a process, so that scenario won’t repeat.

For most small businesses, devoting 30 minutes per week to following up with social media comments, reviews, shares, re-tweets and other interactions will ensure customers stay happy and feel like you’re listening to them. Set a goal and start today!

Related posts:

  1. 3 Reasons Why Your Business Should Have a Blog, Even in a Social Media Era Some businesses seem to be giving up on creating and...
  2. Why Have a Website When Your Customers are on Social Media? Some small businesses hope to save marketing budget by relying...
  3. New Research Shows Facebook is Still the Most Important Social Platform for Driving Website Traffic Facebook Drives 65.36% of All Social Media-Sourced Website Traffic, but...
  4. How to Schedule Posts on Instagram from Your Computer (Not Your Phone) Marketing your small business on Instagram is critical to reach...
  5. Facebook Reviews Are Gone Recommendations Now Replace Reviews on Facebook If you visit your...

Related posts brought to you by Yet Another Related Posts Plugin.

Leave a Reply

Your email address will not be published. Required fields are marked *