The Business of Halloween

This Third-Most Popular Holiday is Setting Record Sales of $8.4 Billion

Christmas and Thanksgiving are the big contenders when it comes to favorite holidays, but Halloween is undeniably growing in popularity. Take a walk around your neighborhood for some anecdotal evidence. Have you noticed a spike in spooky yard decorations popping up? The National Retail Federation reports that 48.6% of those planning to celebrate Halloween decorate their home and yards. Here’s a look into other Halloween plans:

The Business of Halloween

All this celebration means increased spending. This is America, after all. In 2016, consumers spent $8.4 billion on Halloween. Although spending for this holiday appears to fluctuate considerably, the overall trend is significant growth:

The Business of Halloween

My question to my small business readers is: How have you incorporated Halloween into your marketing plans? For inspiration, look at this chart detailing what Americans plan to buy for Halloween:

The Business of Halloween

Next year, get creative in planning for Halloween campaigns – it might just be a great way to scare up some business (Sorry, I couldn’t resist the pun).

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