We have all seen cringe-inducing social media marketing posts that make us say, “WHY would they share THAT?” I think these mistakes are particularly embarrassing on LinkedIn, because it is a professional network. Businesses, brands and individuals should showcase themselves at their professional best. Here are a few things to avoid:
- DON’T use an overly personal photo. Your profile picture needs to be friendly and professional.
- DON’T share updates that are trivial or don’t promote your brand. Save the captioned cat pictures for your personal friends on Facebook, not your customers.
- DON’T get political. Left or Right? Either way, you’re sure to offend half of your customers.
- DON’T ask for recommendations from people you don’t know.
- DON’T post content with typos or misspellings. Proofread and post well-designed content.
Here’s a good rule of thumb for LinkedIn marketing: if you wouldn’t say it in-person to a customer, don’t post it.
Share this list with your employees and colleagues to make sure everyone in your organization avoids embarrassing your brand– and themselves!
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