New Research Shows Facebook is Still the Most Important Social Platform for Driving Website Traffic

New Research Shows Facebook is Still the Most Important Social Platform for Driving Website Traffic

Facebook Drives 65.36% of All Social Media-Sourced Website Traffic, but Google Still Outpaces All Social

In a survey of 3.25 billion website visits, GrowthBadger’s Kyle Byers discovered that Facebook is far and away the most effective social media platform for driving website traffic. Twitter comes in a distant second at 10.03%.

New Research Shows Facebook is Still the Most Important Social Network for Driving Website Traffic
Graph courtesy of GrowthBadger

Don’t let that chart fool you, though. Google is still the top driver for website traffic. Google accounts for 60.68% of web traffic, while Social accounts for 6.44%. This means Facebook accounts for 4.2% of overall web traffic.

New Research Shows Facebook is Still the Most Important Social Network for Driving Website Traffic
Graph courtesy of GrowthBadger

Social Traffic by Industry Shows Which Types of Businesses Should Invest in Facebook

Fashion, Business, Marketing and Fitness are prime candidates for including Facebook in their marketing efforts. Other industries that enjoy web traffic from Facebook, but to a lesser extent, are Real Estate, Health & Medical and Photography.

The following chart shows both how much total website traffic is a result of Social, and which platforms make up that total. For example, Technology sites get 7.73% of web traffic from Social, and 38.68% of that is from Facebook. So, about 3% of total Technology web traffic comes from Facebook.

Social Traffic by Industry Shows Which Types of Businesses Should Invest in Facebook
Graph courtesy of GrowthBadger´╗┐

What this Data Means for Small Business Marketing

  1. Although Google is the top source for website traffic, small businesses need to diversify their traffic sources. You don’t want your business solely dependent on the whims of Google.
  2. As a social channel, Facebook will likely be more effective for driving visits to your website than any other social platform.
  3. Depending on your industry, other social channels might be of value, but they won’t drive significant web traffic. For instance, you may make good connections on LinkedIn, even if it doesn’t increase website visits.

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