Advertising

This Hotel's Marketing Campaign Went from Quirky to Creepy Real Fast

This Hotel’s Marketing Campaign Went from Quirky to Creepy Real Fast

Renaissance Hotels takes marketing inspiration from its name, seeking to evoke a sense of the renaissance era. It’s a solid brand strategy concept, as described on its website: We’re a hotel for the curious, the adventurous for those who see…

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Let Your Brand Show Some Personality

Let Your Brand Show Some Personality

Invest in Graphic Design that Tells Your Brand’s Story Recently, I worked with Tailored Automation to craft brand strategy and represent the company at DevOpsDays Indy. The company was being launched just weeks before the event, and owner Garrett Honeycutt…

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From Businesses to Users, Yelp is Losing its Appeal

From Businesses to Users, Yelp is Losing its Appeal

Poor Customer Service and Increased Competition Take a Toll on Yelp An active community of users and businesses makes Yelp valuable. Community members are individuals. As Yelp matures as a business, the temptation to de-humanize the community while developing cookie-cutter…

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4 Essentials to Sell Books on Amazon

4 Essentials to Sell Books on Amazon

For authors, Amazon is the online retail behemoth you can’t live without (and sometimes, you can’t live with). It’s estimated that Amazon has 800,000 eBooks available and 1.8 million print books for sale. On a given day, Amazon may sell…

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Are Your Google Ads Working, or Wasting You Money?

Are Your Google Ads Working, or Wasting You Money?

“Search Terms” Show You What Customers Are Really Searching For Google Search Ads are fueled by your chosen list of keywords. Everyone knows that. Reports for a veterinary client show that “emergency vets” resulted in 128 clicks, and “animal hospital”…

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2 Medical Marketing Slogans that Miss the Mark

2 Medical Marketing Slogans that Miss the Mark

An organization’s brand is often summarized into a tagline, a rallying cry for what the organization promises to deliver to its customers. Marketing slogans should inspire and motivate customers. In these two instances of medical marketing slogans, the organizations haven’t…

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When to Use a Facebook 'Page Likes' Ad Campaign (And When to Stop It)

When to Use a Facebook ‘Page Likes’ Ad Campaign (And When to Stop It)

Starting a New Page is the Best Reason to Deploy a Facebook ‘Page Likes’ Campaign A Facebook Page with less than 100 followers won’t command the respect (or attention) of Facebook users. To achieve a certain reputation with users, your…

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U Got the Look: How Small Businesses Can Use Native Advertising for Instagram Success

U Got the Look: How Small Businesses Can Use Native Advertising for Instagram Success

Promotional Instagram posts that mimic posts made by individual Instagram users are seen as more trustworthy than straightforward product advertising. New research by Benjamin K Johnson, Bridget Potocki and Jolanda Veldhuis tests this “native advertising” in Instagram against User-Generated Content (UGC)…

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5 Basic Tech Tips for Creating Marketing Videos

[VIDEO] 5 Basic Tech Tips for Creating Marketing Videos

Instagram and YouTube stars pride themselves on the “raw realness” of their posts. But it’s not true—none of their content is as spontaneous as it seems. To publish great marketing videos, you need some solid, technical expertise. These five tips…

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