Advertising

Small Business Marketing Tip: Add Animals to Add Interest

Small Business Marketing Tip: Add Animals to Add Interest

Pictures of Animals in Advertising Increase Customer Engagement It comes as no surprise that most people love and enjoy animals. Incorporating the natural love of animals into your marketing campaigns can be a short-cut to evoking desirable emotions and behaviors…

Read More
Advertising on LinkedIn Becomes More Accessible

Advertising on LinkedIn Becomes More Accessible

Lowering the Minimum Daily Budget to $10 Makes Marketing on LinkedIn Possible for B2B Small Business As recently as a year ago, LinkedIn Advertising required a minimum daily ad budget of $50/day. Spending $1,500/month on one advertising platform is simply…

Read More
Google Display Ads Can Find You New Customers

Google Display Ads Can Find You New Customers

Small Businesses May Find Their Perfect Audience with Google’s Highly-Detailed Targeting All small businesses should explore the options in Google’s Audiences to see if their perfect potential customers can be reached through Google Display Ads. Here are a few samples…

Read More
Plan Your Marketing Campaigns from Start to Logistics

An Amazing Marketing Idea Isn’t Enough When You Can’t Deliver

Toy Brand LEGO Disappoints Customers with Easter Campaign With stay-at-home guidelines sweeping the United States, LEGO’s “Build a Better Easter Basket” marketing campaign seems to have been more popular than the brand could have ever imagined. Parents viewed LEGO as…

Read More
When to Buy Billboards as a Small Business

When to Buy Billboards as a Small Business

Investing in billboard advertising requires significant budget. Here’s one estimate of what a billboard may cost small businesses: The cost of billboard advertising depends on format, circulation, demographics, and impressions. Physical billboard costs average $250 per month in rural areas,…

Read More
Only 28% of Marketers Use Pinterest. Is This Social Platform a Hidden Gem?

Only 28% of Marketers Use Pinterest. Is This Social Platform a Hidden Gem?

If Your Small Business Sells to Women, Parents, Millennials or International Citizens, Pinterest May Be a Marketing Win Pinterest doesn’t get a lot of attention from marketing experts these days. This low-competition environment could be a solid small business marketing…

Read More
Amazon Ads Share Incredibly Valuable Data with New "Search Terms"

Amazon Ads Share Incredibly Valuable Data with New “Search Terms”

Beginning in November 2019, Amazon advertisers gained a handy new tool for their ad campaigns. Customer “Search Terms” show exactly what customers searched for before clicking on your ad. First, Understand How Ad Keywords Work When you create a list…

Read More