Branding

This Hotel's Marketing Campaign Went from Quirky to Creepy Real Fast

This Hotel’s Marketing Campaign Went from Quirky to Creepy Real Fast

Renaissance Hotels takes marketing inspiration from its name, seeking to evoke a sense of the renaissance era. It’s a solid brand strategy concept, as described on its website: We’re a hotel for the curious, the adventurous for those who see…

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Let Your Brand Show Some Personality

Let Your Brand Show Some Personality

Invest in Graphic Design that Tells Your Brand’s Story Recently, I worked with Tailored Automation to craft brand strategy and represent the company at DevOpsDays Indy. The company was being launched just weeks before the event, and owner Garrett Honeycutt…

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From Businesses to Users, Yelp is Losing its Appeal

From Businesses to Users, Yelp is Losing its Appeal

Poor Customer Service and Increased Competition Take a Toll on Yelp An active community of users and businesses makes Yelp valuable. Community members are individuals. As Yelp matures as a business, the temptation to de-humanize the community while developing cookie-cutter…

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4 Essentials to Sell Books on Amazon

4 Essentials to Sell Books on Amazon

For authors, Amazon is the online retail behemoth you can’t live without (and sometimes, you can’t live with). It’s estimated that Amazon has 800,000 eBooks available and 1.8 million print books for sale. On a given day, Amazon may sell…

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2 Medical Marketing Slogans that Miss the Mark

2 Medical Marketing Slogans that Miss the Mark

An organization’s brand is often summarized into a tagline, a rallying cry for what the organization promises to deliver to its customers. Marketing slogans should inspire and motivate customers. In these two instances of medical marketing slogans, the organizations haven’t…

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Coaching Gives Small Business Owners a Head Start in Marketing

Coaching Gives Small Business Owners a Head Start in Marketing

Owners of start-ups and businesses in their infancy often don’t have the resources to hire a marketing firm or marketing employee. In the beginning, they have to go-it-alone, do tons of research and make costly mistakes. Marketing isn’t easy, but…

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Once Upon a Child's New Marketing Strategy Blends Online and In-Store Experiences

Once Upon a Child’s New Marketing Strategy Blends Online and In-Store Experiences

Small Business Marketing Case Study My favorite resale shop for kids clothes, toys and gear took a risk last year when it shifted focus from its popular Facebook brand page in favor of creating individual pages for each local store.…

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Sadly, Interesting is More Important than Accurate

Precise language is one of my joys. It’s exhilarating to find exactly the right word that communicates in the best way possible. Which is why it pains me to admit that accuracy isn’t all that important if it’s boring. For marketing communications,…

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