Business Plan

Once Upon a Child's New Marketing Strategy Blends Online and In-Store Experiences

Once Upon a Child’s New Marketing Strategy Blends Online and In-Store Experiences

Small Business Marketing Case Study My favorite resale shop for kids clothes, toys and gear took a risk last year when it shifted focus from its popular Facebook brand page in favor of creating individual pages for each local store.…

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A Marketing Calendar Makes Your Life Easier

A Marketing Calendar Makes Your Life Easier

Marketing efforts are most successful when you have time to think and plan strategically before implementing them. Last-minute marketing results in inefficiencies, missed deadlines and ineffective messaging. With my clients, we create a marketing calendar to use throughout the year.…

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Is an Editorial Calendar Part of Your Small Business Marketing Plan?

An editorial calendar helps answer the question, “What am I supposed to do next?” It’s a tactical element of your small business marketing plan that lays out the month, quarter or year. With only a few hours of work, you’ll…

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The Great Shrinking Business Model

As a business model, Redbox is on its way to completely replacing Blockbuster. And the company has accomplished this goal in a remarkably short time period. Examining the two business models reinforces the importance of creativity, flexibility and appealing to…

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