Almost every pay-per-click advertising campaign has room for optimization. Today, let’s focus on one simple way to save money with your Google AdWords campaigns: adding negative keywords. A negative keyword prevents your ad from being triggered by a certain word or phrase. For instance, it’s incredibly important to list negative keywords for my clients who are […]
Dave Weatherholt handed me the reins to talk about search engine optimization (SEO) during this month’s “Getting Down to Business” radio show. I was joined by fellow SEO expert Steve Volz of Alaska Search Marketing. In this 30-minute podcast, learn some of the basics of SEO like: The history of search engines What does it […]
This article highlights the importance of html tags to Search Engine Optimization (SEO). This may seem technical and dry, but it could make the difference between a customer finding your site or your competitor’s site. A tag, among other things, can make text bold, italic or denote it as a heading. How you use tags to […]
This entertaining podcast blends marketing with roller derbies. I’m joined on the radio show “Getting Down to Business” by the Rage City Roller Girls of Anchorage, Alaska. I discuss how Google’s free tools can empower your small business marketing, and roller derby stars Sarah Impaler and Blitzkrieg Baker gives me the moniker “Anita Amanda Elbow.” […]
Sometimes optimizing your website for keywords can feel stifling. For instance, how many times can a person put “tax accountant” on a web page before looking ridiculous? (I’m not sure, but the About.com article certainly pushes it, don’t you think?) Fortunately, there is a way to vary your terms and still get placed in search […]
Most businesses don’t realize that Google provides a variety of free tools to improve your website traffic. Here are some of the most useful free Google tools.