LinkedIn Publishing Platform Yields Lackluster Results

LinkedIn is a critical social media tool for networking, while adding significant value to B2B marketing and sales. I recommend that every individual stay active on the network, along with regularly updating your profile. Many businesses should have a LinkedIn strategy, too. When LinkedIn launched its publishing platform, I was excited to try it out for my clients. Here are […]

Save Your Marketing Budget with Negative Keywords

Almost every pay-per-click advertising campaign has room for optimization. Today, let’s focus on one simple way to save money with your Google AdWords campaigns: adding negative keywords. A negative keyword prevents your ad from being triggered by a certain word or phrase. For instance, it’s incredibly important to list negative keywords for my clients who are […]

Blogging is Not Dead. It’s a Vital Marketing Tool.

Blogging has been around since the 1990’s, and the practice has been fairly universally panned ever since. In the early days, detractors sneered that no one wants to read what bloggers ate for lunch (before the rise of foodie blogs proved them wrong). Today, blog belittlers insist that businesses should stop blogging and focus solely on social media. […]

The Case Against Bing Advertising

Bing Ads serve the Bing, Yahoo! and MSN search networks. According to most statistics, these networks account for around 36% of web searches. Basic math indicates that to reach a third more potential customers, you should advertise on the network. But “searches” don’t equal “individual searchers,” and evidence suggests Bing may have significantly fewer users than […]

What NOT TO DO on LinkedIn

We have all seen cringe-inducing social media marketing posts that make us say, “WHY would they share THAT?” I think these mistakes are particularly embarrassing on LinkedIn, because it is a professional network. Businesses, brands and individuals should showcase themselves at their professional best. Here are a few things to avoid: DON’T use an overly personal photo. Your profile […]

Your Marketing Videos are Too Long

It’s true, your marketing videos are too long. Really, they are. We know that attention spans are seemingly growing shorter. On the popular social network Vine, videos must be six seconds or less. But even in the stodgy world of network television, marketing videos (otherwise known at TV commercials) are limited to 30 seconds. Fortunately, you […]

The Critical Last Step to Launching Your New Website (That Most Small Businesses Forget)

Finishing a significant small business marketing initiative like a website redesign is an exciting time! After possibly months of work and waiting, your new website is ready to be launched and revealed to customers. Or is it? There’s a critical last step to launching your new website that small businesses often overlook: Testing. Before introducing your […]

Why Do Customers Write Reviews?

Who are these people who write reviews on websites like Yelp, Amazon and Angie’s List? And why do they have so much power over your success? Contrary to some opinions I’ve heard, online reviewers usually aren’t just disgruntled customers or dishonest competitors in disguise. They view themselves as part of a community that plays an […]

Keep Mobile in Mind: Small Business Marketing Tip

More than 50% of customers view email marketing communications or social media marketing campaigns on a smartphone. This means every message you share must keep mobile in mind or risk being ignored by half of your customers. Here are some tips for designing mobile-friendly marketing messages: About 500 pixels wide will display beautifully on smart phones. […]

Is Twitter Right for Marketing my Small Business?

For many of the small businesspeople I advise, Twitter is one of the most confusing or overwhelming social media networks to make sense of. The barrage of information on Twitter is unrelenting, and it’s hard to know what strategies will work best for marketing your small business. Good news! Most small businesses can ignore Twitter altogether and […]