Marketing Planning

3 Reasons Why Your Business Should Have a Blog, Even in a Social Media Era

3 Reasons Why Your Business Should Have a Blog, Even in a Social Media Era

Some businesses seem to be giving up on creating and publishing new content to their websites. Website Magazine predicted in 2015 that websites will become obsolete by 2020. But I still view a small business’s website as a critical part of…

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Avoid Advertising Annoyance: Keep Customers Engaged with New Content

Avoid Advertising Annoyance: Keep Customers Engaged with New Content

Literally everywhere you look, there’s advertising. As a small business, you probably contribute to the amount of advertising in the world. But we all know how frustrating it is to encounter the same advertisement over and over. Here’s a great…

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Coaching Gives Small Business Owners a Head Start in Marketing

Coaching Gives Small Business Owners a Head Start in Marketing

Owners of start-ups and businesses in their infancy often don’t have the resources to hire a marketing firm or marketing employee. In the beginning, they have to go-it-alone, do tons of research and make costly mistakes. Marketing isn’t easy, but…

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A Marketing Calendar Makes Your Life Easier

A Marketing Calendar Makes Your Life Easier

Marketing efforts are most successful when you have time to think and plan strategically before implementing them. Last-minute marketing results in inefficiencies, missed deadlines and ineffective messaging. With my clients, we create a marketing calendar to use throughout the year.…

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It’s Election Day. You Won’t Read this Post.

Except you might read my post now that I’ve included a shameless mention of Election Day. When your customers are universally interested in an event or holiday, don’t change the subject. Work with it. Although cycles of celebration may not…

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A Really Limited-Time Offer

The department that writes marketing campaign headlines at Walmart clearly isn’t the same department that designs the automated app marketing: Make Mom Happy! Until Saturday, that is. After Saturday, Mom will have to fend for herself. Consider this weekly ad from Walmart a friendly reminder…

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