Marketing Podcast: Pinterest and Pilates

In this marketing podcast, Dave asks if a Pilates studio could use Pinterest in their small business marketing plan. I use this example to demonstrate how Pinterest could work for small businesses– and which businesses should just forget this social network altogether.

Download or listen below:

Pinterest and Pilates

Marketing Podcast: Pinterest and Pilates (6.4 MB)

This segment first aired during “Getting Down to Business” on Alaska’s Fox News Talk 1020.

Marketing Podcast: Skip the Marketing Gimmicks

In this interview, Dave Weatherholt plays a bit of devil’s advocate, challenging my assertion that brands should avoid marketing gimmicks. But I remain firm– marketing gimmicks are bad for long-term success. Stick to what your business is passionate about, and your customers will notice.

Download or listen below:

Skip the Marketing Gimmicks

Marketing Podcast: Skip the Marketing Gimmicks (5.3 MB)

This segment first aired during “Getting Down to Business” on Alaska’s Fox News Talk 1020.

Marketing Podcast: Top Social Media Networks

Russell Ball guest-hosted “Getting Down to Business” when we discussed today’s top social media networks and how they fit into your small business marketing plan. Listen for specific marketing advice on Twitter, LinkedIn and more.

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Top Social Media Networks

Marketing Podcast: Top Social Media Networks (3.2 MB)

This segment first aired during “Getting Down to Business” on Alaska’s Fox News Talk 1020.

Marketing Podcast: The Future of Search Marketing

My article two weeks ago, “The Diversification of Search (and Your Marketing Budget),” seems to be coming true faster than I had anticipated. In this marketing podcast with Dave Weatherholt, I detail the recent news of Microsoft increasing user privacy in the new Internet Explorer 10– and how that will impact business’s search engine marketing campaigns, like Google AdWords.

Download or listen below:

The Future of Search Marketing

Marketing Podcast: The Future of Search Marketing (4.4 MB)

This segment first aired during “Getting Down to Business” on Alaska’s Fox News Talk 1020.

Marketing Podcast: Facebook Timeline for Business

In this small business marketing podcast, learn some tips for marketing with the new Facebook Timeline and why I believe it’s a good marketing tool. For instance, businesses should change their cover image to match current marketing campaigns.

Listen or download below:

Facebook Timeline for Business

Marketing Podcast: Facebook Timeline for Business (3.1MB)

This segment first aired during “Getting Down to Business” on Alaska’s Fox News Talk 1020.

Marketing Podcast: Marketing with Foursquare

Earlier this month, I joined Dave Weatherholt on his radio program to discuss small business marketing with the social media site Foursquare. My recent article on marketing with Foursquare delved into the topics of claiming your venue and various marketing opportunities for small businesses.

In this podcast, I go further into creating specials and the kinds of specials various businesses should use.

Listen or download below:

Marketing With Foursquare

Marketing Podcast: Marketing With Foursquare (6.1 MB)

This segment first aired during “Getting Down to Business” on Alaska’s Fox News Talk 1020.

Marketing Podcast: Marketing With Yelp

Listen as Dave Weatherholt and I discuss small business marketing with Yelp. Since “Getting Down to Business” airs in Alaska, we focus on the Anchorage Yelp market, but these marketing tips can apply to any small business in any city. Here’s what we cover:

  • What Yelp is and what it does
  • The kinds of people who leave reviews on Yelp
  • The local pages Yelp provides for each city
  • What marketing opportunities Yelp offers your business

During the podcast, I also mention my recent article, “Yelp for Small Business Marketing“, which includes screenshots and more marketing tips.

Listen or download below:

Marketing With Yelp

Marketing Podcast: Marketing With Yelp (7.4MB)

This segment first aired during “Getting Down to Business” on Alaska’s Fox News Talk 1020.

 

Marketing Podcast: 2012 Marketing Planning

For the first “Getting Down to Business” of 2012, Dave Weatherholt and I teamed up to talk small business planning. Dave covered some important financial steps every small business should take, while I focused on marketing tips to get your marketing plan in shape for the coming year. I’ve linked to the entire show, so enjoy an hour of Getting Down to Business!

Listen or download below:

Marketing Podcast: 2012 Marketing Planning

This segment first aired during “Getting Down to Business” on Alaska’s Fox News Talk 1020.

 

Marketing Podcast: Twitter Tips

This month, I was privileged to talk Twitter marketing with Dave Weatherholt on his radio show, “Getting Down to Business.” In the adventure that is radio broadcasting, Dave’s other guest was unable to make it, so we extended our Twitter talk to the whole show.

Listen and enjoy!

Link: Marketing Podcast: Twitter Tips

Marketing Podcast: 5 Tips for Writing Marketing Copy

Listen to this marketing podcast to learn five great tips for writing marketing copy, whether you’re writing for print, radio or the web. I give real-life examples from real estate, technology and more.

Listen or download below:

5 Tips for Writing Marketing Copy

Download the Marketing Tips MP3 file here. (4.5MB)

This segment first aired during “Getting Down to Business” on Alaska’s Fox News Talk 1020.