Archive for the ‘Marketing Podcasts’ Category

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Marketing Podcast: Customer Service Tips

Friday, March 11th, 2011

The hardest part of delivering good customer service is when you need to give bad news to your customer. But this marketing podcast provides four tips for delivering great customer service when you have to tell a customer, “No.” As you will hear in the podcast, businesses can even use a bad situation to create a more loyal customer.

Listen or download below:

Customer Service Tips: How to tell a customer no

Download the Customer Service Tips MP3 file here. (6.1 MB)

This segment first aired during “Getting Down to Business” on Alaska’s Fox News Talk 1020.

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Posted in Customer Experience, Marketing Podcasts | No Comments »

Marketing Podcast: How to Get Customers to Call

Friday, February 18th, 2011

In this marketing podcast, I delve deeper into the subject of Getting Customers to Call. For many businesses, getting customers to call is a crucial step in the sales process. However, they don’t distinguish between a motivation to buy and a motivation to call. Listen to the podcast to learn more about how to motivate customers, along with tactical tips and strategies.

Listen or download below:

How to Get Customers to Call

Download the Getting Customers to Call MP3 file here. (5.4 MB)

This segment first aired during “Getting Down to Business” on Alaska’s Fox News Talk 1020.

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Posted in Customers, Marketing Podcasts, Selling | 2 Comments »

Marketing Podcast: Farm Marketing & 4-H

Friday, January 21st, 2011

Recently, my colleague David Weatherholt sponsored a young 4-Her raising a pig. He brought her on his radio show, “Getting Down to Business”(in Anchorage on Fox News Talk 1020), to discuss the adventures of young entrepreneurialism.

This topic inspired me to do my Marketing Matters segment on farm marketing. Just like with 4-H, farms need to keep their marketing fun and creative. I’ve had some experience with marketing farms. My brother’s family owns Legacy Farms Boer Goats, my niece and nephew show animals, and several of my acquaintance are farmers. In my podcast, there are many interesting tips that you can start applying today.

You don’t need to own a farm to enjoy this show, though. I’ve included David’s interview with Grace, the 4-Her, and many of my marketing ideas apply to any small business.

Listen or download below:

Farm Marketing and 4-H

Download the Farm Marketing and 4-H MP3 file here. (15.7 MB)

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Posted in Marketing Podcasts, Marketing Theory | No Comments »

Marketing Podcast: Small Business Marketing Budgets

Thursday, December 30th, 2010

Still working on your marketing budget for 2011? Listen to my podcast for some last-minute help on cutting your marketing budget without cutting your marketing effectiveness. Learn what you truly need to spend money on and what you can skip without harm.

Even if your budget is complete, there is still room to cut some fat using my budgeting method (And congratulations for not being one of the procrastinators).

Listen or download below:

Small Business Marketing Budgets

Download the marketing budget MP3 file here. (4.7 MB)

Posted in Business Plan, Marketing Podcasts | No Comments »

Small Business Podcast: Everything is Marketing

Friday, November 19th, 2010

On David Weatherholt’s radio program “Getting Down to Business,” I explored further the concept that marketing is everything. Every interaction customer have with your business affects your brand. But what does “brand” mean?

A synonym for “brand” is “reputation.” It’s as simple as that. Everything you do, whether it be a traditional marketing interaction or not, affects your reputation. To your customers, marketing is everything you do.

Listen or download below for more examples and insight:

Everything is Marketing

Download the everything is marketing MP3 file here. (5.63 MB)

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Posted in Branding, Customer Experience, Marketing Podcasts | No Comments »

Marketing Podcast: Small Business Marketing in a Tough Economy

Friday, October 8th, 2010

David Weatherholt invited me on his radio show “Getting Down to Business” to encourage small businesses who are not yet feeling the effects of the weak recovery. I gave some small business marketing tips that require little capital and can have big effects. Right now there are opportunities in advertising, public relations and networking that don’t exist when the economy is booming.

If you’d like to boost your business without blowing the bank, listen or download below:

Marketing in a Tough Economy

Download the small business marketing MP3 file here. (5.9 MB)

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Posted in Economics, Marketing Podcasts, Small Business | No Comments »

Marketing Podcast- Startup Marketing

Friday, October 1st, 2010

After writing about marketing for startups a few weeks ago, I had some new ideas for the topic that I shared with the radio audience of “Getting Down to Business.” Host David Weatherholt and I gave marketing tips to small businesses who are short on marketing history – and short on cash. Our advice centered on easy ways to use connections to build your customer base and reputation.

The show was fun and educational, so I think you’ll enjoy it.

Marketing for Startups

Download the startup marketing MP3 file here. (4.7 MB)

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Posted in Entrepreneurs, Marketing Podcasts | No Comments »

Marketing Podcast – Google’s Free Tools

Friday, September 3rd, 2010

This entertaining podcast blends marketing with roller derbies. I’m joined on the radio show “Getting Down to Business” by the Rage City Roller Girls of Anchorage, Alaska.

I discuss how Google’s free tools can empower your small business marketing, and roller derby stars Sarah Impaler and Blitzkrieg Baker gives me the moniker “Anita Amanda Elbow.” But here are some of the tools I talk about:

  • Google Analytics
  • Google Places
  • Feedburner
  • Google Keyword Tool (my fav!)
Google's Free Tools

Download the Google’s free tools MP3 file here. (5.6 MB)

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Posted in Advertising, Google's Free Tools, Internet, Marketing Podcasts | No Comments »

Small Business Marketing Podcast – Implementation Tips

Friday, August 20th, 2010

As I wrote in a recent article on implementing small business marketing strategies, “keeping at it,” is one of the hardest things to do in business. So many distractions and “emergencies” get in the way of fulfilling our well-planned strategies.

In this podcast, I offer several tips for small businesses looking to improve their implementation skills. Listen or download below:

Small Business Marketing Implementation

Download the small business marketing implementation MP3 file here. (4.7MB)

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Posted in Business Plan, Marketing, Marketing Podcasts, Small Business | No Comments »

Small Business Strategy Podcast

Friday, June 11th, 2010

David Weatherholt of “Getting Down to Business” invited me on the show to talk about small business strategy and planning. Usually, small business owners think of themselves as firefighters, spending their days putting out many small fires and neglecting the important work of developing a future strategy.

But making these everyday decisions doesn’t have to be difficult and time-consuming for small businesses. By developing an effective future strategy, the answers to these dilemmas become clear. I use the example of a fictitious company, SunBurst Coffee, and how they use their “picture of success” to facilitate decision-making.

To hear more advice, listen or download below:

Small Business Strategy

Download the small business strategy MP3 file here. (4.7MB)

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Posted in Business Plan, Marketing Podcasts, Small Business | No Comments »

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