This entertaining podcast blends marketing with roller derbies. I’m joined on the radio show “Getting Down to Business” by the Rage City Roller Girls of Anchorage, Alaska.
I discuss how Google’s free tools can empower your small business marketing, and roller derby stars Sarah Impaler and Blitzkrieg Baker gives me the moniker “Anita Amanda Elbow.” But here are some of the tools I talk about:
As I wrote in a recent article on implementing small business marketing strategies, “keeping at it,” is one of the hardest things to do in business. So many distractions and “emergencies” get in the way of fulfilling our well-planned strategies.
In this podcast, I offer several tips for small businesses looking to improve their implementation skills. Listen or download below:
Small Business Marketing ImplementationDownload the small business marketing implementation MP3 file here. (4.7MB)
David Weatherholt of “Getting Down to Business” invited me on the show to talk about small business strategy and planning. Usually, small business owners think of themselves as firefighters, spending their days putting out many small fires and neglecting the important work of developing a future strategy.
But making these everyday decisions doesn’t have to be difficult and time-consuming for small businesses. By developing an effective future strategy, the answers to these dilemmas become clear. I use the example of a fictitious company, SunBurst Coffee, and how they use their “picture of success” to facilitate decision-making.
To hear more advice, listen or download below:
Small Business StrategyYou know that the marketplace changes rapidly, and you have to change your business model with it. But how do you know which changes to make? It’s simple. Ask your customers.
In this small business marketing podcast, I discuss changing business strategy with David Weatherholt and Russell Ball. Russell successfully changed his marketing approach- and company name- to fit the needs of his marketplace. I detail how all small businesses can keep their fingers to the pulse of the marketplace by conducting simple, thorough research with their customers.
Listen or download below:
Small Business Marketing ResearchDownload the small business marketing research MP3 file here. (12.8MB)
I joined David Weatherholt on his weekly radio show “Getting Down to Business” to help his listeners measure their marketing. Listen to see how your small business stacks up! Then listen for our advice on improving your small business marketing. David and I both specialize in small business issues, because we know your issues are unique and require a different strategic focus from large companies.
Listen or download below:
I was on Dave Weatherholt’s radio show “Getting Down to Business” with the owners of a startup bakery recently and spoke with them about their journey from planning to pastries. Jerry Lewanski and Janis Fleischman opened Fire Island Rustic Bakeshop in Anchorage, AK. We discussed the benefits of word of mouth and public relations as an economical (and usually better!) alternative to traditional advertising, along with the different aspects a marketing plan should cover.
Jerry and Janis’ business planning skills are very impressive. They managed to plan for every scenario, except one… becoming an overnight success.
Listen to my segment below:
Download the marketing a startup bakery MP3 file here. (7.6MB)
In the beginning segment of ”Getting Down to Business,” host Dave Weatherholt interviews Todd Clark, founder and president of DenaliTEK, an Anchorage-based IT consulting firm. Todd credits his business’ success to an effective Mission and Vision Statement. He was able to use these credos to build a company culture, create excitement in employees and improve the customer experience. Todd also added, “If you don’t have happy employees, you won’t have happy clients.”
Later in the show, I analyze what makes an effective Mission and Vision Statement. I explain how DenaliTEK uses their Mission and Vision Statement as an internal marketing strategy to create strong beliefs about their organization’s purpose and future. DenaliTEK has built a very strong internal brand. It is especially impressive how Todd developed a set of criteria called, “The 10 Keys to Success,” that DenaliTEK uses to evaluate prospective employees to determine if they will help build the culture. The company lives its brand every day.
Not every company is this successful in implementing their Mission and Vision. Many times, these items are left as bullet points in the dust-heap of executives’ PowerPoint slides, never to become implemented. Another pitfall is making them too vague, so that in trying to say everything, they communicate nothing.
For more insights, listen to the podcast below:
I used my segment on “Getting Down to Business” to further explore the topic of relationship marketing. In this eight-minute segment, I explain how developing relationships with your customers can lead to higher profitability, increased loyalty and more referrals.
Download the relationship marketing MP3 file here. (13.38MB)
In this podcast, Gerhard Vierthaler and I talk with David Weatherholt, host of “Getting Down to Business,” about sales strategy and cold calling.
I advocate turning your marketing towards yourself to help all employees realize their roles in the sales process. A strong internal brand will improve your profitability, employee performance and your work environment.
Fortunately, small businesses are especially equipped to develop compelling internal brands. They are usually tight-knit organizations with a cohesive culture that can be harnessed to achieve a common company goal.
Download the advertising and promotions for small business MP3 file here. (13.38MB)
Dave Weatherholt invited me on his show, “Getting Down to Business” to talk about creative marketing ideas for small business. What’s the most creative thing I could think to say?
“Every experience a customer has with you, they consider that marketing.”
Talk about room for creativity! If everything is marketing, then everything needs to be designed with your customer in mind.
During the show, I did offer listeners some creative marketing campaign ideas, while advising all small businesses to create a good strategy before embarking on creative promotions. Dave and I also discussed effective small business marketing campaigns and the reason for their success.
Download the advertising and promotions for small business MP3 file here. (13.38MB)
