Marketing

Small Business Marketing Tip: Add Animals to Add Interest

Small Business Marketing Tip: Add Animals to Add Interest

Pictures of Animals in Advertising Increase Customer Engagement It comes as no surprise that most people love and enjoy animals. Incorporating the natural love of animals into your marketing campaigns can be a short-cut to evoking desirable emotions and behaviors…

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Cincinnati Optometrist Bucks Somber Marketing Trends Popular During Coronavirus

Cincinnati Optometrist Bucks Somber Marketing Trends Popular During Coronavirus

Ritter and Hagee Show It’s Possible to Be Both Responsible and Amusing From a marketing perspective, I found the montage “Every Covid-19 Commercial is Exactly the Same” hilarious and an important reminder that following the crowd doesn’t inspire customers. As…

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Coronavirus and Groundhog's Day: 2 Examples of Current Event Content Hooks

Coronavirus and Groundhog’s Day: 2 Examples of Current Event Content Hooks

How to Create Content When Your Small Business Isn’t Outlandishly Exciting For some small businesses, marketing content efforts are easy. When you sell something customers dream about, like clothing or food, creating content around your products and services is naturally…

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When to Buy Billboards as a Small Business

When to Buy Billboards as a Small Business

Investing in billboard advertising requires significant budget. Here’s one estimate of what a billboard may cost small businesses: The cost of billboard advertising depends on format, circulation, demographics, and impressions. Physical billboard costs average $250 per month in rural areas,…

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5-Star Online Reviews Are Gold for Small Businesses (No Matter What You Sell)

5-Star Online Reviews Are Gold for Small Businesses (No Matter What You Sell)

From Products, to Local Services to Books, Never Underestimate the Power of 5-Star Reviews to Boost Sales In the hustle of day-to-day operations and marketing, it can be easy to lose sight of encouraging online reviews from your customers. But…

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3 Reasons You Need a Modern Website (No Matter What 'Modern' Means)

3 Reasons You Need a Modern Website (No Matter What ‘Modern’ Means)

Web Design Fashions Change for Better or Worse, but Small Business Websites Need to Change with Them It’s critically important to have an easy-to-use website that visitors find intuitive. But it’s just as important that visitors feel your website is…

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Going Out of Business Sale: Email Marketing Edition

Going Out of Business Sale: Email Marketing Edition

Will Fear of Missing Out Spur Sales for Fragrance Company? I received a curious marketing email from Scent Matchers, a company that re-creates discontinued fragrances. Last year, I purchased a replication of my dad’s favorite aftershave from years past. Here…

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How to Defeat Writer's Block and Publish Interesting Content for Your Audience

How to Defeat Writer’s Block and Publish Interesting Content for Your Audience

There’s a small word that describes an essential part of marketing today: content. This one word represents a huge commitment. Day after day, week after week, marketers need to publish something new, interesting and effective. The schedule keeps going, and…

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