Marketing

A Small Business Marketing Campaign that Understands the Customer

James Free Jewelers is enjoying success with a clever marketing strategy tailored for engaged couples. With any bridal purchase over $5000, customers receive a free 4-day, 3-night honeymoon cruise. This offer is much more attention-grabbing and interesting than a straight percentage…

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Sadly, Interesting is More Important than Accurate

Precise language is one of my joys. It’s exhilarating to find exactly the right word that communicates in the best way possible. Which is why it pains me to admit that accuracy isn’t all that important if it’s boring. For marketing communications,…

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Teaching Children the Value of a Nickel and a Dime

It’s rare that I’m pleased to receive direct mail marketing, but I eagerly opened the nicely-designed piece sent from the Children’s Theatre of Cincinnati. They have some exciting shows this season, including adaptations of Alice in Wonderland and Tarzan. But I found…

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Your Receptionist May Be Your Most Important Employee

In Small Business Marketing, Receptionists Are on the Front Line Receptionist positions are often considered entry-level with high turnover. Small businesses don’t spend much time training the receptionist, sometimes just giving her an admonition to be friendly and punctual. But from…

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The Case Against Bing Advertising

Bing Ads serve the Bing, Yahoo! and MSN search networks. According to most statistics, these networks account for around 36% of web searches. Basic math indicates that to reach a third more potential customers, you should advertise on the network. But…

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