Pay Per Click Advertising

When to Use a Facebook 'Page Likes' Ad Campaign (And When to Stop It)

When to Use a Facebook ‘Page Likes’ Ad Campaign (And When to Stop It)

Starting a New Page is the Best Reason to Deploy a Facebook ‘Page Likes’ Campaign A Facebook Page with less than 100 followers won’t command the respect (or attention) of Facebook users. To achieve a certain reputation with users, your…

Read More
When to Boost Facebook Posts (And When Not To)

When to Boost Facebook Posts (And When Not To)

This Popular Facebook Ad Type Gets Results – When Used Strategically Boosting a post is likely the most well-known of Facebook ad types because it is so ubiquitous. Every business receives notifications from Facebook encouraging them to boost individual posts.…

Read More

Google AdWords is Gone

How Google Ads is Changing the Small Business Marketing Landscape After 18 years of serving up Google AdWords to Internet searchers, Google rebranded its behemoth advertising platform to Google Ads. The change helps advertisers understand that advertising with Google goes…

Read More

Save Your Marketing Budget with Negative Keywords

Almost every pay-per-click advertising campaign has room for optimization. Today, let’s focus on one simple way to save money with your Google AdWords campaigns: adding negative keywords. A negative keyword prevents your ad from being triggered by a certain word or…

Read More

The Case Against Bing Advertising

Bing Ads serve the Bing, Yahoo! and MSN search networks. According to most statistics, these networks account for around 36% of web searches. Basic math indicates that to reach a third more potential customers, you should advertise on the network. But…

Read More

Extend Your Reach with Google Image and Video Ads

Most businesses know about Search Advertising with Google AdWords, and use the service fairly effectively to advertise to potential customers searching for products and services like theirs. Fewer take advantage of Google’s complementary Display Network, which promotes ads on websites…

Read More

Marketing Podcast: The Future of Search Marketing

My article two weeks ago, “The Diversification of Search (and Your Marketing Budget),” seems to be coming true faster than I had anticipated. In this marketing podcast with Dave Weatherholt, I detail the recent news of Microsoft increasing user privacy…

Read More

The Diversification of Search (and Your Marketing Budget)

In the near future, Google might not be such a hot-shot in the web marketing world. “That’s crazy!” you might think. Indeed, Google has been the major research resource for the vast majority of web users. And today, Google still accounts for…

Read More

5 Tips for Writing Great Marketing Copy

Although marketers aren’t typically viewed as writers, every aspect of great marketing requires talented writing and precise editing. If there are any doubters, just observe this example from Starbucks: Not only is this poster confusing, it has a glaring typo.…

Read More