Pay Per Click Advertising

Save Your Marketing Budget with Negative Keywords

Almost every pay-per-click advertising campaign has room for optimization. Today, let’s focus on one simple way to save money with your Google AdWords campaigns: adding negative keywords. A negative keyword prevents your ad from being triggered by a certain word or…

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The Case Against Bing Advertising

Bing Ads serve the Bing, Yahoo! and MSN search networks. According to most statistics, these networks account for around 36% of web searches. Basic math indicates that to reach a third more potential customers, you should advertise on the network. But…

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Extend Your Reach with Google Image and Video Ads

Most businesses know about Search Advertising with Google AdWords, and use the service fairly effectively to advertise to potential customers searching for products and services like theirs. Fewer take advantage of Google’s complementary Display Network, which promotes ads on websites…

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Marketing Podcast: The Future of Search Marketing

My article two weeks ago, “The Diversification of Search (and Your Marketing Budget),” seems to be coming true faster than I had anticipated. In this marketing podcast with Dave Weatherholt, I detail the recent news of Microsoft increasing user privacy…

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The Diversification of Search (and Your Marketing Budget)

In the near future, Google might not be such a hot-shot in the web marketing world. “That’s crazy!” you might think. Indeed, Google has been the major research resource for the vast majority of web users. And today, Google still accounts for…

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5 Tips for Writing Great Marketing Copy

Although marketers aren’t typically viewed as writers, every aspect of great marketing requires talented writing and precise editing. If there are any doubters, just observe this example from Starbucks: Not only is this poster confusing, it has a glaring typo.…

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PPC Advertising Online

Pay-per-click advertising with Google, Bing and Facebook Pay-per-click (PPC) advertising online can be a very cost-effective addition to marketing plans – most of us know that. But the world of PPC advertising is expanding into new opportunities. Lately, many business…

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