LinkedIn Publishing Platform Yields Lackluster Results

LinkedIn is a critical social media tool for networking, while adding significant value to B2B marketing and sales. I recommend that every individual stay active on the network, along with regularly updating your profile. Many businesses should have a LinkedIn strategy, too. When LinkedIn launched its publishing platform, I was excited to try it out for my clients. Here are […]

Teaching Children the Value of a Nickel and a Dime

It’s rare that I’m pleased to receive direct mail marketing, but I eagerly opened the nicely-designed piece sent from the Children’s Theatre of Cincinnati. They have some exciting shows this season, including adaptations of Alice in Wonderland and Tarzan. But I found one aspect of their season ticket pricing off-putting. A “Season Infant Lap Pass” costs $1 […]

Facebook Marketing Fills the Movie Theatre

Saturday morning, Cincinnati’s Esquire Theatre introduced little-known movie Moonrise Kingdom on Facebook. Saturday evening, from my observation, both showings of Moonrise Kingdom appeared to sell out. As my husband and I, who aren’t particularly ardent film buffs, took our seats in the crowded theatre, we discussed how glad we were that the Esquire’s Facebook page alerted us […]

Charity Cross-Promotion FAIL

Often, a good marketing strategy includes teaming up with a charitable organization. It’s a promotion that’s good for everyone– the charity receives donations for its cause; the business gets a great marketing message, and customers feel good about helping out. When crafting the marketing message, it’s important to be tasteful, use tact, emphasize the cause […]

Marketing is easy when you’re awesome

A couple weeks ago, I published a post imploring businesses to be good. Being good is important for your business, though it might not make your marketing any easier. But what if your business is not just good, it’s awesome? Being awesome opens the door to great marketing opportunities that makes your marketing strategy easy. Here […]

5 Tips for Writing Great Marketing Copy

Although marketers aren’t typically viewed as writers, every aspect of great marketing requires talented writing and precise editing. If there are any doubters, just observe this example from Starbucks: Not only is this poster confusing, it has a glaring typo. The main message– Get $1 off any pastry when you buy a beverage– is overshadowed […]

Marketing Podcast: Marketing into Headwinds

In Alaska, the Pebble Partnership has been marketing into the headwinds, faced with stiff opposition. This partnership is owned by two mining companies and is investigating the feasibility of mining one of the most significant discoveries in North America of copper, molybdenum and gold. In this marketing podcast, learn how the Pebble Partnership addresses their opposition […]

Public Relations has come a long way.

Public relations is a great marketing tool for small businesses and is much more effective at reaching consumers than advertising. People remember stories better than taglines and trust articles more than direct mail. Local media- newspaper, TV and radio- love covering interest stories that involve local small businesses. Small businesses online can earn similar coverage […]