Small Business

You Can Stop Marketing on Twitter Now - Unless Your Industry is Crypto

You Can Stop Marketing on Twitter Now – Unless Your Industry is Crypto

Twitter Drives Only 0.66% of all Website Visits New research into 3.25 billion website visits by GrowthBadger’s Kyle Byers shows that 6.44% of all web traffic comes from social media platforms like Facebook, Twitter, Reddit, etc. Facebook dominates as a…

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3 Reasons Why Your Business Should Have a Blog, Even in a Social Media Era

3 Reasons Why Your Business Should Have a Blog, Even in a Social Media Era

Some businesses seem to be giving up on creating and publishing new content to their websites. Website Magazine predicted in 2015 that websites will become obsolete by 2020. But I still view a small business’s website as a critical part of…

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How to Hire and Retain Employees with an Employment Marketing Strategy

How to Hire and Retain Employees with an Employment Marketing Strategy

In these days of 3.8% unemployment, US small businesses face significant challenges to recruit, hire and retain employees. Vistage research finds that CEOs of small and medium-sized businesses highlight talent management as their #1 concern, with 65% planning to hire…

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Coaching Gives Small Business Owners a Head Start in Marketing

Coaching Gives Small Business Owners a Head Start in Marketing

Owners of start-ups and businesses in their infancy often don’t have the resources to hire a marketing firm or marketing employee. In the beginning, they have to go-it-alone, do tons of research and make costly mistakes. Marketing isn’t easy, but…

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How to Schedule Posts on Instagram from Your Computer (Not Your Phone)

How to Schedule Posts on Instagram from Your Computer (Not Your Phone)

Marketing your small business on Instagram is critical to reach certain audiences. Of the one billion people using Instagram each month, 71% are under age 35 and 88% are outside the U.S. Check out this chart from Hootsuite: Yoli, the…

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5 Basic Tech Tips for Creating Marketing Videos

[VIDEO] 5 Basic Tech Tips for Creating Marketing Videos

Instagram and YouTube stars pride themselves on the “raw realness” of their posts. But it’s not true—none of their content is as spontaneous as it seems. To publish great marketing videos, you need some solid, technical expertise. These five tips…

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5 Tips for Marketing with Video

[VIDEO] 5 Tips for Marketing with Video

Marketing with video makes a lot of sense for small businesses. Customers love watching videos. Having videos on your website helps SEO. And video advertising gets better results than ads with text or images. Here are my five basic tips…

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