Taglines

2 Medical Marketing Slogans that Miss the Mark

2 Medical Marketing Slogans that Miss the Mark

An organization’s brand is often summarized into a tagline, a rallying cry for what the organization promises to deliver to its customers. Marketing slogans should inspire and motivate customers. In these two instances of medical marketing slogans, the organizations haven’t…

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Sadly, Interesting is More Important than Accurate

Precise language is one of my joys. It’s exhilarating to find exactly the right word that communicates in the best way possible. Which is why it pains me to admit that accuracy isn’t all that important if it’s boring. For marketing communications,…

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Is Your Small Business Tagline Great… or Lackluster?

When a business doesn’t understand its customers or know what’s important to them, it’s tempting to “throw things at the wall to see what sticks.” The result is usually confusing and bland (what a combination!). Check out this supposed tagline on a newsletter…

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Ten Great Small Business Marketing Taglines

Small businesses have many advantages over big businesses– the ability to build real relationships with customers, agility, flexibility, and more. But brand awareness is one area where the big guys excel. They have millions of dollars in marketing budget to…

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