Data Disaster: 24% Never Back Up!

Someone arbitrarily decided that June is Backup Awareness month. Let’s celebrate with this pie chart from Backblaze: It’s hard to believe that almost half of computer owners never back up or only back up once a year. These users are headed for a data disaster because storage media always fail. On average, here’s the lifespan […]

The Case Against Bing Advertising

Bing Ads serve the Bing, Yahoo! and MSN search networks. According to most statistics, these networks account for around 36% of web searches. Basic math indicates that to reach a third more potential customers, you should advertise on the network. But “searches” don’t equal “individual searchers,” and evidence suggests Bing may have significantly fewer users than […]

Your Marketing Videos are Too Long

It’s true, your marketing videos are too long. Really, they are. We know that attention spans are seemingly growing shorter. On the popular social network Vine, videos must be six seconds or less. But even in the stodgy world of network television, marketing videos (otherwise known at TV commercials) are limited to 30 seconds. Fortunately, you […]

The Critical Last Step to Launching Your New Website (That Most Small Businesses Forget)

Finishing a significant small business marketing initiative like a website redesign is an exciting time! After possibly months of work and waiting, your new website is ready to be launched and revealed to customers. Or is it? There’s a critical last step to launching your new website that small businesses often overlook: Testing. Before introducing your […]

How to Take a Professional Headshot Photo

Most small businesses feature pictures of their team on their websites, social media platforms or even in their physical location. When customers see pictures of the business owner or your team, they will associate the quality of the picture with the quality of your business. Everything is marketing! With the popularity of selfies and casual […]

Keep Mobile in Mind: Small Business Marketing Tip

More than 50% of customers view email marketing communications or social media marketing campaigns on a smartphone. This means every message you share must keep mobile in mind or risk being ignored by half of your customers. Here are some tips for designing mobile-friendly marketing messages: About 500 pixels wide will display beautifully on smart phones. […]

It’s All About the Backups, Baby

We’re taking a break from our regularly scheduled small business marketing article to discuss a necessary condition for all marketing success– backups of your data. Yesterday, my faithful MacBook Pro went kaput (that’s the technical term). While I wait for word from the Apple repair center, I’m not worried. Everything is backed up, and I have access […]

How Videos Boost Your Small Business Marketing

Do you know that Google owns YouTube? You probably do. Google owns lots of things and is buying and creating more things every day. Google has a simple business goal: to take over the world. And one small part of achieving that goal is to make YouTube videos ubiquitous. If you help Google achieve this goal, you’ll be […]

IT Tips for Small Business Marketing

An effective technology setup is crucial for any small business marketing department. Strategy documents, forecasts, design documents and web files are all managed with computers. Here are some tips for helping you be more protected and productive with your IT setup. Back up your marketing files The most important thing a small business can do is […]

Web Design: Why Go WordPress?

In the last few years, I’ve chosen WordPress as the web design platform for the vast majority of my clients’ websites. In fact, a colleague told me yesterday that his web team recommended they rebuild their entire site in WordPress, even though he asked for just a couple new features (the site was originally built […]