Writing

A Really Limited-Time Offer

The department that writes marketing campaign headlines at Walmart clearly isn’t the same department that designs the automated app marketing: Make Mom Happy! Until Saturday, that is. After Saturday, Mom will have to fend for herself. Consider this weekly ad from Walmart a friendly reminder…

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5 Tips for Writing Great Marketing Copy

Although marketers aren’t typically viewed as writers, every aspect of great marketing requires talented writing and precise editing. If there are any doubters, just observe this example from Starbucks: Not only is this poster confusing, it has a glaring typo.…

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