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Business Plan - Market Analysis Listen to Amanda Cullen's interview with David Weatherholt on radio station KABA. They talk about researching and writing the marketing analysis section of a business plan. Her advice to small businesses and entrepreneurs is practical and efficient.
Marketing Fundamentals for Small Business What really matters to a small business' customers? Listen to Amanda Cullen and David Taylor discuss small business marketing fundamentals with David Weatherholt on his show "Getting Down to Business."
Advertising and Promotions for Small Business Small businesses face many challenges in their advertising and promotions efforts. "Where do we advertise?" "What should our ads say?" "Do I need to hire an expensive ad agency?" are some of the questions every small business faces. Amanda Cullen and David Taylor talk about small business marketing advertising and promotions with David Weatherholt on his show "Getting Down to Business."
Creative Marketing Campaigns for Small Business Amanda Cullen offers small businesses some creative marketing campaign ideas, while advising all small businesses to create a good strategy before embarking on creative promotions. David Weatherholt, host of "Getting Down to Business," and Amanda discuss effective small business marketing campaigns and the reason for their success.
Internal Branding and Your Small Business Sales Strategy Amanda Cullen and Gerhard Vierthaler talk with David Weatherholt, host of "Getting Down to Business," about sales strategy and cold calling. Amanda advocates turning your marketing towards yourself to help all employees realize their roles in the sales process. A strong internal brand will improve your profitability, employee performance and your work environment. Amanda explains that small businesses are especially equipped to develop compelling internal brands.
David Weatherholt's show is "Getting Down to Business," and focuses on providing helpful resources and news to small business owners. Listen to all of "Getting Down to Business" podcasts for small businesses here.
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MARKETING