Small Business Marketing Matters:
5 Small Business Marketing Rules
- Amanda Cullen
Over the next few articles, we will explore my five small business marketing rules. Here they are:
- Be easy to do business with.
- Communicate with your customers in ways that are meaningful to them.
- Know where you want to go.
- Involve your team.
- Keep at it.
These rules seem simple enough, right? That's the great thing about them: they are easy and inexpensive to follow, but it's almost certain your competitors won't do it. Taking steps to address each of these rules will differentiate you in the marketplace. All you have to do is make the effort.
Small Business Marketing Test
How does your small business currently stack up?
Before making any changes, you first need to assess how your company and its marketing efforts are performing now. Take this simple test by yourself and with your team to target the areas of your business with the most opportunity for improvement.
Keep this test, so that you can tell how your marketing efforts improve as you implement some of the advice and tips I'll provide in the article series.
1. Be easy to do business with
Do you make your customers go through hoops?
Many small businesses don't realize how their processes affect their customers' experiences. Answer the following questions to identify if you are "easy to do business with." Feel free to create your own questions to suit your particular business.
- Does our billing cycle consider the customers' schedule? Or is it based solely on our convenience?
- Are we open when customers want to buy?
- When a customer calls, does a person answer the phone?
- Has a customer ever said something like, "I love that you are a small business. It makes things so much easier for me."?
On a scale of 1-10, with ten being the best, how would you rate your company in this category? Type in your number below. There is a running total at the bottom of the article.
Want to talk about your small business' marketing? Feel free to give me a call or email me with your questions—513.833.4203 or firstname.lastname@example.org