Advertising

Small Businesses, Do Your Employees Believe in Your Marketing?

Employees play an important role in small business marketing– even when they aren’t in the marketing department. Customers’ impressions and beliefs about your business are largely built around interactions they have with your employees. So, it’s important that employees believe…

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Campfire Stories and Small Business Marketing

A great campfire story compels the audience to listen, eager to hear what happens next. And they will remember the story, to share with others later. Wouldn’t you love for your marketing to capture some of that feeling? Unfortunately, small…

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The Creepiest Marketing Strategy

Here’s a cautionary tale and follow-up to last week’s defense of marketing implementation. Be wary of implementing any marketing communication without an effective strategy. Marketing strategy is really important! Check out this startling example of bad marketing implementation I stumbled across…

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Make it Easy for Customers to See Your Marketing Content

When marketing your small business, keep in mind that customers are naturally less interested in seeing your marketing messages than you are in sharing them. One simple way to make it easier for customers to engage with your marketing content is…

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No One Cares about Free Estimates

Have you ever paid for an estimate? Neither have I. And yet the marketing universe is full of badges, buttons and starbursts proclaiming their benefits: Promoting free estimates is like boasting about offering a toll-free number. It’s simply a cost of…

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