Marketing Podcast: Marketing into Headwinds

In Alaska, the Pebble Partnership has been marketing into the headwinds, faced with stiff opposition. This partnership is owned by two mining companies and is investigating the feasibility of mining one of the most significant discoveries in North America¬†of copper, molybdenum and gold. In this marketing podcast, learn how the Pebble Partnership addresses their opposition […]

Internal Marketing for Small Business Podcast

In the beginning segment of ¬†“Getting Down to Business,” host Dave Weatherholt interviews Todd Clark, founder and president of DenaliTEK, an Anchorage-based IT consulting firm. Todd credits his business’ success to an effective Mission and Vision Statement. He was able to use these credos to build a company culture, create excitement in employees and improve […]

Creative Marketing Campaigns for Small Business Podcast

Dave Weatherholt invited me on his show, “Getting Down to Business” to talk about creative marketing ideas for small business. What’s the most creative thing I could think to say? “Every experience a customer has with you, they consider that marketing.” Talk about room for creativity! If everything is marketing, then everything needs to be […]