Why Do Customers Write Reviews?

Who are these people who write reviews on websites like Yelp, Amazon and Angie’s List? And why do they have so much power over your success? Contrary to some opinions I’ve heard, online reviewers usually aren’t just disgruntled customers or dishonest competitors in disguise. They view themselves as part of a community that plays an […]

The Diversification of Search (and Your Marketing Budget)

In the near future, Google might not be such a hot-shot in the web marketing world. “That’s crazy!”¬†you might think. Indeed,¬†Google has been the major research resource for the vast majority of web users. And today, Google still accounts for 66.2% of all search-engine use, with Bing-powered search a distant 29.1%. It seems that Google’s […]