Finding Leads on LinkedIn

LinkedIn is a great prospecting tool for B2B companies. In this article, learn more about finding leads on the platform. (If you’ve already established that you should develop a LinkedIn strategy, based on my article, “Is LinkedIn Right for Marketing my Small Business?“) The key to finding leads is making connections, both by inviting many […]

Is LinkedIn Right for Marketing my Small Business?

A few weeks ago, we answered the question Is Facebook Right for Marketing my Small Business? Today we shift focus to a different social media marketing platform, LinkedIn. LinkedIn is a professional networking platform with social elements, like status updates, groups and those connection update emails I’m sure you have received in your inbox. These are free tools […]