Here’s a cautionary tale and follow-up to last week’s defense of marketing implementation. Be wary of implementing any marketing communication without an effective strategy. Marketing strategy is really important!
Check out this startling example of bad marketing implementation I stumbled across while Googling ‘hallway lighting:’
After reading, “Lighting So You’re Not Clutching the Walls at Night,” I quickly navigated away to the relative safety of Lowe’s and Home Depot’s lighting selections. The big box stores might not be incredibly innovative, but at least they aren’t creepy.
Engaging in marketing tactics without a strategy is dangerous! Understand your customers and understand your business, then launch your marketing campaigns.