Benjamin Johnson

U Got the Look: How Small Businesses Can Use Native Advertising for Instagram Success

U Got the Look: How Small Businesses Can Use Native Advertising for Instagram Success

Promotional Instagram posts that mimic posts made by individual Instagram users are seen as more trustworthy than straightforward product advertising. New research by Benjamin K Johnson, Bridget Potocki and Jolanda Veldhuis¬†tests this “native advertising” in Instagram against User-Generated Content (UGC)…

Read More