Small Business Marketing for Retailers

On “Getting Down to Business” with David Weatherholt, we talked about the holiday shopping season and what it means for retailers.

Black Friday has come and gone, and with it, many retailers hopes of enjoying a profitable November. In this podcast, I explain the history of Black Friday and Cyber Monday. This year’s performance was worse than last year’s already abysmal showing– consumers spent almost 8% less per person this year than last, resulting in an overall revenue increase of just 0.7%. Black Friday this year showed that we need to revolutionize our concept of how retailing works– for both large and small businesses. Consumers have changed the way they shop. To learn more, listen below:

Download the small business marketing for retailers MP3 file here. (13.38MB)