Blogging

3 Reasons Why Your Business Should Have a Blog, Even in a Social Media Era

3 Reasons Why Your Business Should Have a Blog, Even in a Social Media Era

Some businesses seem to be giving up on creating and publishing new content to their websites. Website Magazine predicted in 2015 that websites will become obsolete by 2020. But I still view a small business’s website as a critical part of…

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LinkedIn Publishing Platform Yields Lackluster Results

LinkedIn is a critical social media tool for networking, while adding significant value to B2B marketing and sales. I recommend that every individual stay active on the network, along with regularly updating your profile. Many businesses should have a LinkedIn strategy, too. When LinkedIn launched…

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Blogging is Not Dead. It’s a Vital Marketing Tool.

Blogging has been around since the 1990’s, and the practice has been fairly universally panned ever since. In the early days, detractors sneered that no one wants to read what bloggers ate for lunch (before the rise of foodie blogs proved…

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Blogging for Small Business

A well-designed and regularly-updated blog can be a great addition to your marketing mix and sales-generating activities. This article will explain the pros and cons of blogs for small businesses and give you some expert tips for publishing a successful blog.

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