Marketing Communication: It’s All About Meaning

In celebration of Valentine’s Day, I want to proclaim my love for the expert use of words. I liken word definitions to a gradient. Synonyms of a word retain the color of the original but vary dramatically in shade. I illustrated this concept based on the age-old question,”What is the true meaning of love?” Meaning […]

Brains for Business

Sometimes, business illustration can be really boring. Often, I need to draw pyramids, create charts or painstakingly edit an existing graphic. But today my customer’s brand required brains! Specifically, a left-brain/ right brain depiction to illustrate the importance of combining research and creativity. I thought I would share, because everybody could use a reminder to […]