Branding

What Church Potlucks Taught Me about Marketing

There’s a curious phenomenon at church potlucks, which anyone who has cooked for one has witnessed. Simply cooking a dish you know to be delicious is not enough to entice people to eat it. As my mom taught me, you have…

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Ten Great Small Business Marketing Taglines

Small businesses have many advantages over big businesses– the ability to build real relationships with customers, agility, flexibility, and more. But brand awareness is one area where the big guys excel. They have millions of dollars in marketing budget to…

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Marketing 101: What is a Brand?

The basic marketing question, “What is a brand?” is rarely even adequately covered in marketing classes. But understanding your business’s brand is the most crucial concept for any marketing effort to be successful. So, what is it, then? Your brand…

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Why the Facebook Timeline Makes Marketing Sense

Lately, I’ve heard many complaints about the new Facebook timeline for businesses. Change can certainly be unwelcome and inconvenient, but the new timeline design has actually improved Facebook marketing opportunities for businesses. A Simply Measured study released at the end…

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