Small Business Marketing
Cincinnati-based Busken Bakery was founded during the Great Depression, not an auspicious time to start a new business. In another daring move, each Presidential election, the bakery launches an all-out election season marketing campaign centering around cookies bearing the likeness…
Read More
Investing in billboard advertising requires significant budget. Here’s one estimate of what a billboard may cost small businesses: The cost of billboard advertising depends on format, circulation, demographics, and impressions. Physical billboard costs average $250 per month in rural areas,…
Read MoreEnjoy this clever feud between two of Cincinnati’s famous pumpkin pie bakers as you raid the fridge for Thanksgiving leftovers. It started in 2010, when Frisch’s Big Boy purchased a billboard in front of Busken’s main bakery facility. This year,…
Read More