Campaigns

A Small Business Marketing Campaign that Understands the Customer

James Free Jewelers is enjoying success with a clever marketing strategy tailored for engaged couples. With any bridal purchase over $5000, customers receive a free 4-day, 3-night honeymoon cruise. This offer is much more attention-grabbing and interesting than a straight percentage…

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Teaching Children the Value of a Nickel and a Dime

It’s rare that I’m pleased to receive direct mail marketing, but I eagerly opened the nicely-designed piece sent from the Children’s Theatre of Cincinnati. They have some exciting shows this season, including adaptations of Alice in Wonderland and Tarzan. But I found…

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Save Your Marketing Budget with Negative Keywords

Almost every pay-per-click advertising campaign has room for optimization. Today, let’s focus on one simple way to save money with your Google AdWords campaigns: adding negative keywords. A negative keyword prevents your ad from being triggered by a certain word or…

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A Really Limited-Time Offer

The department that writes marketing campaign headlines at Walmart clearly isn’t the same department that designs the automated app marketing: Make Mom Happy! Until Saturday, that is. After Saturday, Mom will have to fend for herself. Consider this weekly ad from Walmart a friendly reminder…

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Small Businesses, Do Your Employees Believe in Your Marketing?

Employees play an important role in small business marketing– even when they aren’t in the marketing department. Customers’ impressions and beliefs about your business are largely built around interactions they have with your employees. So, it’s important that employees believe…

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The Creepiest Marketing Strategy

Here’s a cautionary tale and follow-up to last week’s defense of marketing implementation. Be wary of implementing any marketing communication without an effective strategy. Marketing strategy is really important! Check out this startling example of bad marketing implementation I stumbled across…

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Make it Easy for Customers to See Your Marketing Content

When marketing your small business, keep in mind that customers are naturally less interested in seeing your marketing messages than you are in sharing them. One simple way to make it easier for customers to engage with your marketing content is…

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