Marketing is Not Immune from the Law of Unintended Consequences

Coca-Cola has a bright new marketing campaign in Europe, demanding that people choose happiness over other mood states. As described in Adweek: “The 70-second anthem by Ogilvy & Mather Amsterdam (it’s the office’s first work for the brand) introduces a new theme, “Choose Happiness,” and continues Coke’s tradition of casting itself as synonymous with joy. But […]