Customer Engagement

Email Marketing: Give Your Customers Something to Click On

Email Marketing: Give Your Customers Something to Click On

Create Content Complimentary to Both Your Audience’s Interests and Your Business Needs My client TriState Water Works has two important business seasons for irrigation maintenance: Spring Start-Up and Fall Winterization. Email marketing is an important part of helping our customers…

Read More
Once Upon a Child's New Marketing Strategy Blends Online and In-Store Experiences

Once Upon a Child’s New Marketing Strategy Blends Online and In-Store Experiences

Small Business Marketing Case Study My favorite resale shop for kids clothes, toys and gear took a risk last year when it shifted focus from its popular Facebook brand page in favor of creating individual pages for each local store.…

Read More

Think Like a Minimalist to Get Your Marketing Message Across

I’m helping a client design a consumer rewards program, with the goal of increasing our competitive advantage and attracting new customers.¬†Because the product mix has excellent margins, we can offer a program that provides high value to the customer. To…

Read More